This is the definitive visual book that symbolizes custom denim culture , planned and edited by Richard M. Owens .  

After Richard M. Owens published the predecessor to this book, " LEVI'S DENIM ART CONTEST CATALOGUE OF WINNERS, " he published this comprehensive book that provides an overview of denim culture as an American folk art.  

The freely decorated jeans and jackets photographed by Baron Woman capture the atmosphere of an era when individuality and self-expression were valued.